Charisma is a luxury designer wear brand, hand embroidered and finished to excellence. An epitome for elegant, flamboyant, modern as well as traditional well finessed outfits, Charisma designs are a fusion blend of Indian glamour and contemporary chic. Traditional ethnic designs crafted with perfection and precision are created with an international appeal in highly vibrant colors, rich fabrics and detailed intricate embroideries.

The designs have been showcased at various ethnic bridal shows/events and featured in major fashion publications across the US. Ritu’s signature collection was presented at the Latino Fashion Week Chicago in 2011 and The New York Fashion Week Couture in 2012 where for the first time an Indian designer was asked to showcase her collection. The collection was very well received for it’s glamorous and colorful appeal.